Name: Mother:Daughter
Uploaded: 2014-11-14
Duration: 1 min 39 s
Description: Mother:Daughter

Fashion is such a dynamic space and one that we have to engage with and that also if we use properly, as wearers, not as brands now. It's very empowering. And so the question was how do we create a brand that can engage with today's people who are intelligent, who are thoughtful, who want to make a difference in the world, but who are also creative. Well I think it's multifaceted right? So I think the doing good part I mean, I think we walk our walk. And so I think it's very rare I mean this is our vertical supply chain. It's very rare for brands to be able to say, look, I know that you're going to want to make a change in your world and we're going to do our part too. And how we're going to do it is by leveraging our supply chain, and promising to you that we are going to be as green, as ethical, as sustainable, and as good as we can be, so that we are part of that same movement that you're a part of. Very simple explanation of what I'm we're trying to do. Workers have to go every two weeks to sign for their pay slip. Now one of our colleagues, again, somebody in their thirties, said let's use the mobile phone. So they created an app, they talked to the workers, they convinced 50, 000 people or more, and now they are or on. Mobile to get their pay slip, that saves maybe half an hour. Also, can you imagine, how much, how many trees we can save in that process?