Name: Kohl’s Wants Silicon Valley's Help With E-Commerce
Uploaded: 2016-06-29
Duration: 53 s
Description: After sales fell 3.9% in the first quarter of 2016

Kohl's is going high tech to win the department store wars. Sales at Kohl's are struggling falling 3. 9 % in the first quarter of 2016. They're also behind competitors like Macy's in the e- commerce side even though they told investors to expect 15 % to 20 % growth per year. But the innovation lab has a few high tech tricks up its sleeve, an interactive glass computer screen may allow customers to watch YouTube videos, or scroll through Instagram to get more information about the clothes. They're also launching a mobile payment service for their app. And there may even be a clothes hangar with the center connected to a screen that would give an interested shopper more ideas about how to complete their look. It's all very futuristic, but to Kohl's chief technology officer, it's all about the customer. He said I focus my team on what the customer needs. If we get that right, we win. [ BLANK_AUDIO ]

Kohl’s Wants Silicon Valley's Help With E-Commerce

After sales fell 3.9% in the first quarter of 2016