Name: Kodak Wants to Save Film
Uploaded: 2016-01-19
Duration: 59 s
Description: And it hopes its new camera will do just that.

[ MUSIC ] Jeff, you introduced a new product at this year's CES, tell us about it. Well, it's kind of a new product, but it's also an old product, this is super 8 camera, that was first announced in 1964 at the world's fair. Kodak's been making it for decades and then stopped making it in 1982. And so now we're coming out with it again. Why? [ LAUGH ] It's 2016, why are we coming out with such old technology at a show that's known for looking into the future? Well, film shouldn't be limited to Quentin Tarantino and Steven Spielberg and Christopher Nolan. Because they shoot on film. 87 of the 89 movies that won Oscars have been shot on film. And for Kodak, it's indelible with our brand. So this opens up the opportunity for new people to shoot on film, whether it be students, people who just like the analog experience, or people who just want to be a little different. [ MUSIC ]

Kodak Wants to Save Film

And it hopes its new camera will do just that.