Name: Kodak CEO: Nostalgia Sells
Uploaded: 2016-01-19
Duration: 55 s
Description: Jeff Clarke says consumers love old school.

[ MUSIC ] First of all, I think Kodak is a very nostalgic brand. It's a very important brand for a lot of people. It was their memories, they've used the product, but this isn't about nostalgia. This is about an active product that's analog, and differentiation from digital. Too often people are painting the world as digital as Their fighting analog or analog's fighting digital. The fact is, they're both good and they're both better together. Why are people buying more analog film? I've notice this this year, actually. Well, in fact, why is vinyl coming back? Why is there a maker movement of people wanting to do things? Is it a digital backlash? I don't think so, but I think we have had such an intense digital experience with the iPhone and And with all of the great digital advancements we're getting, that people want to go a little old- school sometimes. [ MUSIC ]

Kodak CEO: Nostalgia Sells

Jeff Clarke says consumers love old school.