Name: John Sculley on Tim Cook
Uploaded: 2014-10-16
Duration: 2 min 13 s
Description: sculley-apple

And speaking of enormous. I would love to get your take on Apple. A lot of people are talking about it. They just had a product launch. What do you think about iPhone 6 and what do you think of the iWatch? Well, I love the iPhone 6. I have an iPhone 6 plus. I think the most exciting thing about the iPhone 6 they extended the battery life. So I get two days instead of one day. And that's big deal when you think about it. Think when you travel a lot and, and. As we all do use a lot of multimedia. Right. And in the- Between videos and photos just use up a lot of, a lot of battery power. But the iPhone 6 is a beautifully designed product, and, and a great complement to Tim Cook and his team that they have continued Steve Jobs' legacy of no compromises on the product, and shown that they can scale it. So the company's really well led. I have, only praise for Apple. So you, you talked about Tim Cook as a worthy successor to Steve Jobs's legacy. Yes. And did you think that the company is still capable of the kinda moonsha that you talk about in your book. I think, it's always gonna be capable of sticking to the first principles that Steve had, which is no compromising the product design. A great user experience. Being able to integrate their products you know, better than anyone else. What was great at the World Wide Developer Conference from my perspective was that they raised the bar, you know particularly for Samsung that now the MacBook Air and the. IPhone and the iPad. You can start work on one and it automatically can go to the others. And you can pick up, and, and. Mm- hm. And they just really elevated, you know, what the integration between products in different categories can do within their family. The second thing they're doing now which I think is really smart, is they're building vertical platforms on top of horizontal platforms. So. They announced at the Worldwide Developer Conference that they're having a health kit for health and fitness. They're having a home kit for home automation. And while these are early stages they're building the APIs, the application programming interfaces for. Independent developers go and build special apps on top of those vertical platforms as people have been doing on the horizontal platforms. So, there's still a lot of innovation going on inside of Apple.