Name: Ivanka Trump Struggles to Keep Business Separate from Donald’s Campaign
Uploaded: 2016-10-19
Duration: 4 min 32 s
Description: “It’s a difficult environment in which to operate.”

[ MUSIC ] Gender gap and who, which candidates minimum and are supporting in this race. A gender gap in terms of the actual race. Look I think we'll have to see, I think we'll have to see what actually happens when people go to vote. And I do think that there'll be a lot of support. That is in currently being recorded in the polls that are being conducted. On a daily basis I have people pulling me aside and telling me how them and every one of their friends are voting for my father. But they live in very Democratic communities and they don't feel comfortable articulating that to their friends and neighbors. So, so I don't know. Let's see what happens, but I do think they're, well we'll see if that ends up panning out with the actual results. And one way or another we'll know soon enough come November 8th. You We were talking about your, the brand you have built. And a lot of it has been about how women live their daily lives and what they need in their daily lives. I think, yesterday, the Huffington Post did a poll asking your customers whether your role this year, has made them more or less likely to buy your products. These The Trump brand has become so embedded in this political conversation. How do you see the future of that brand regardless of what happens? Considering the disclaimer that the Huffington Post puts on the bottom of every piece of content relating to my father I would hardly consider them a neutral voice on this particular topic but Look I'm, I'm very proud of the business that I've built. I'm incredibly proud to play a small role in debunking this caricature of what a working woman looks like. In creating content that's actionable, that's tip oriented, for this young working woman that encourages her. To architect a life that she wants to live, I've been doing it for years, I'll continue to do it. And sure, there will be critics, that's fine. I mean look, now I go to school, I take my kids for drop off, and there are photographers standing outside, they take pictures of me leaving my home to drop my kids off at school, and then I have to see in the papers that I'm being wheeled out. To appeal to working mothers. I'm saying what kind of cynical interpretation is that of dropping your kids off at school. Or I'll have other people who are critics who don't like the fact that I've been engaged in a long term campaign to support. Young, professional women, and I'm very proud of the community that I've built. It's totally apolitical, we don't talk about politics, I don't cover the election on my site. I've made a very conscious decision to stay away from that because that's really, it would bring, certainly, noise and attention. But that's not the long term goal. It's not supposed to be a political forum and I'm very, very proud of the business I've built. We're doing hundreds of millions of dollars in retail sales. I have a large digital footprint that's supporting and sharing the stories of these amazing women. And yes some people will say it's in service of the campaign. But that is not consistent with the fact that it existed long before the campaign commenced. So I have to just shrug things off. It's a very difficult environment in which to operate because critics have loud voices and make them heard. Also, in my role at the Trump organization, we've built an amazing business. We employ a lot of people who are deeply passionate about showing up at work every day. We're one of the fastest- growing luxury hotel companies in the world. We're opening a massive, $ 200 million building on Pennsylvania Avenue in a couple of weeks. It had a soft opening just recently. And when you read the papers It's like my father's done nothing. I'm very proud of the business he's built. I'm very proud of how it's grown. He's accomplished many great things. And you'll read a story and it's one person who worked for him 20 years ago saying he wasn't a very good boss. Or what about the thousands of people who are deeply passionate about showing up every day. [ MUSIC ]

“It’s a difficult environment in which to operate.”