Name: Is Apple keeping up with its own hype?
Uploaded: 2014-10-16
Duration: 3 min 5 s
Description: Is Apple keeping up with its own hype?

You know, GP, what I was thinking, sitting there, was as I said, there really wasn't a ton that was new and fresh. As a matter of fact, there was almost nothing that was new and fresh today, with the exception of this new feature called continuity, which I'd like you to talk about. But at a high level, I, I, what I think the take- away from today is, if you're already thinking about buying an Apple product ,. You're gonna be very excited about the Apple products that are available. They're generally gonna be better, faster, more powerful and potentially cheaper. But talk about this continuity thing. Well I think continuity takes the vision of Apple significantly further. You know Cook reiterated the end of the event that what makes Apple so special is the fact they design and control both the software and hardware side. And continuity just brings it all together, a very nice sort of bow. So for instance, if I'm working on, a presentation, a slideshow presentation on my phone, I can seamlessly transfer that work and continue working unabated on my desktop, and vice versa. Which makes for a very nice experience. You know, I'm happy to be proven wrong, but as I was watching Craig Federighi, Apple's top software executive, do the demo on continuity, I was thinking. You're making it look really easy and I know that I don't have those kinds of experiences. I understand it's very nice, I should be able to do something on my iPhone and in safari and boom it will be on my iPad and boom it will be on my iMac. I wish it were as easy for me as it, as it looked like it was for him. I doubt it will be as easy for me in reality but I will say the thing that Federighi has done for him is this sort of. Onstage charm or charisma. I think it was very wise of [ UNKNOWN ] that he had the most onstage time. He very much sort of carried the show, as he's done in the past. There were two very funny, humor elements to the program today. One was a live. Telephone call that Craig Federighi made to demonstrate how the mat can be used as a speaker phone, essentially, and he called Steven Colbert, the comedian. They did a very funny bit together. And there was a very funny video around secrecy and showing a, a secret handshake that a hippie young kid knew how to do and Eddie Cue, the head of Apple's online services, did not know how to do. This is the first time that it occurred to me. That we're not sitting there thinking, how are they pulling this off without Steve Jobs. It felt to me like this is very normal. We're seeing a bunch of Apple executives both on stage and videos. Absolutely, so while today's event might've been sort of predictable regards to actual announcements.. The fact that it was a team effort, really showed. And, and show like an Apple post Steve Jobs. And I'll make one last point. It's, it's something that Steve, that, Steve Jobs did and that Tim Cook did today at the very end of the presentation. He said on behalf of myself and the entire executive team, I want to thank everybody for their hard work. It's. It, you can say it's shmalsy if you like but from my perspective it sends a really good signal. Now we're talking about the corporate aspect not the consumer aspect. That this is a CEO and a management team that takes the time to stop and say thank you. And to me it felt sincere.