Name: Insights: The Evolution of Tim Cook’s Leadership
Uploaded: 2020-01-14
Duration: 2 min 12 s
Description: The Apple CEO is taking stands on social issues. (February 2016)

[MUSIC PLAYING] I also want to ask you, Alan, about the evolution of Tim Cook as a leader because he has increasingly come out and taken these kinds of positions very forcefully. Look, I remember back when Enron and all the corporate crises of the last decade were happening. At the time, I was at CNBC. I was hosting a television show, trying desperately to get CEOs to come on and talk about this. Nobody wanted to pick their head up. Nobody wanted to say anything publicly. Tim Cook has now on a couple of issues-- he did it on that Indiana law over gay rights. On a number of issues, he taken very, very public stands. And I think he thinks he's doing it partly because it's important to the company. But I think it's a change in the way corporate leaders establish themselves. People want to work for companies that have leaders who they see as good, doing good things. So this is a way of inspiring his employees as well as pleasing his customers. Absolutely. And it sort of begs the question, Andrew, Tim Cook, Apple is at the top of our most admired companies list. It's been there for several years now. This list is really a measure of what business thinks about other businesses. So it's sort of, what do other CEOs think of-- what company do they most envy. And it's Apple. But is this, do you think, part of the reason he's at the top of that list? Or do you think this will solidify his place there? That's a great question. I think it will. I think it does play into-- we've demonstrated that it plays into the Apple brand. We've demonstrated that it plays into the consumer, which is all that it's about here. I think it only helps, even if he goes down trying. Let me let me give you-- can I can I'll just give you one little piece or evidence? Last words, yeah. Charles Koch, Koch Industries, one of the most secretive business executives in this country, never talks about the business, contributes to conservative causes. Wrote a piece publicly saying that Bernie Sanders is right about inequality. He's not right about the solutions. But he's right about the issue. Why is he doing this? He's doing it for the same reason Tim Cook is doing it. In today's world, business leaders have to have a positive public profile to succeed. It's a very different world than it was 10 years ago. And this has become an important element of CEO leadership. Fascinating times, absolutely. [MUSIC PLAYING] 

Insights: The Evolution of Tim Cook’s Leadership

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The Apple CEO is taking stands on social issues.

The Evolution of Tim Cook’s Leadership

The Apple CEO is taking stands on social issues. (February 2016)

e. I want to ask you, Alan, about the evolution of Tim. Cook is a leader because he has increasingly come out and taken these kinds of positions very forcefully. Look, I remember back when the, uh, back when Enron and all the corporate crises of the last decade were happening, I was at the time I was a CNBC. I was hosting a television show, trying desperately to get CEOs to come on and talk about this. Nobody wanted. Nobody wanted to pick their head up. You know, nobody wanted to say anything publicly. Tim Cook is now on a couple of issues. He did it on that Indiana law over rights on a number of issues. He has taken very, very public stands, and I think he thinks he's doing it partly because it's important to the company. But I think it's it's a change in the way corporate leaders established themselves. You know, people wanna work for companies that have leaders who they see as good doing good things. So this is a way of inspiring his his employees as well as pleasing is absolutely, and it sort of begs the question. Andrew Tim Cook, Apple is at the top of our most admired companies list has been there for several years now. This list is really a measure of what business thinks about other businesses. So it's sort of what other CEOs think of what company does a most envy. And it's Apple. But is this Do you think part of the reason he's at the top of that list or do you think this will solidify his place there? That's a great question. I think it will. I think I think it does play in time. We've demonstrated that it plays into the Apple brand. We've demonstrated that it plays into the consumer, which is all that it's about here. Uh, I think it only helps even if he goes down trying. Let me give You can just give you one little piece of Charles Coke. Coke Industries, one of the most secretive business executives in this country, never talks about the business, contributes to conservative causes, wrote a piece publicly saying that Bernie Sanders is right about inequalities, not right about the solutions. But he's right about the issue. Why is he doing this? He's doing it for the same reason Tim Cook is doing it. In today's world, business leaders have tohave a positive public profile to succeed. It's a very different world than it was 10 years ago, and this has become a A an an, an important element of of CEO leaders. Fascinating time, absolutely.