Name: HP Is Betting Big on 3D Printing.mov
Uploaded: 2016-01-12
Duration: 2 min

So Shane, 3D printing is a huge, huge priority for HP moving forward. Tell us a little bit about what you guys are working on. You've got some interesting technology, really fast technology in terms of how quickly you can move this, move objects out of a printer. And then, just as much what is this stuff being used Yeah. So our technology, we just introduced a technology last year called multi- jet fusion. Our first product will come out this Fall. And what's unique about it is it's gonna go after the, the production part, so parts production, low- volume manufacturing, prototyping. Okay. That's very different than what we're seeing in current 3- D printing, which is going after consumer. Print. Right, so you're talking about, let's say, an automaker wanting to prototype a fender, or an airplane manufacturer wanting to check out a different kind of part, that kind of thing? Yeah, that's exactly the market. So you're going after specific parts that can be printed on demand, and the places where it happens today is in automotive, where you can do particular parts as parts replacement It also happens in aerospace where things like jet engines, what you probably flew in here- Sure. was actually printed on a 3- D printer. Now if you want, if you're one of those companies, what's the motive here? Why are you looking at 3- D printing? That sounds cool but, as you know, it's all about efficiency or saving money or Generating value or something. What are they excited about, what is their pain point that they want this technology? So what they want is to be able to do instant, on- demand printing so they can actually do the design and print it out instantly, and there are four main pain points that they have. One is too slow, one the quality is not good enough. Free and they don't have innovative parts where they can do better quality. And fourth, they want an open platform. And what Multi Jet Fusion does is it addresses all four It's ten times as fast, at a fraction of the cost, with greater material flexibility, and it's an open system people can innovate on it. [ MUSIC ]