Name: How the Internet of Things Is Changing Qualcomm
Uploaded: 2016-08-04
Duration: 2 min 28 s
Description: CEO Steve Mollenkopf explains.

[ SOUND ] One green field for you and all of your competitors in the semi conductor industry and really tech at large is this idea of the internet of things, right. Yep. The idea that you can put chips in not just smart phones or tablets or lap top computers but cars and buildings and virtually anything. How are you looking at that? Where is the potential? How does this play in to the The smartphone saturation. Well, if you look at our growth outside of the smartphone, you're essentially seeing about a tripling of our opportunity. And it's mainly a number of new businesses that are being disrupted By technologies coming out of the smartphone and the cellular industry. The car is doing it, and there are number of industries that are getting connected to the Internet and it's fundamentally changing the way those businesses are operating. And for us, we like the fact that everything gets connected to the Internet has low power computing, it has connectivity. It's tremendous actual change over the next decade To the way people operate their businesses. How is that changing the way you're either going to market, right? Because you're talking to all new companies you probably never worked with before. And also the structure of your company, I mean you have a very discreet, smartphone group. This is much different. That's right. So what you have is the technology Our IP roadmap is relevant instantly in a number of new industries. Then the question's how do you go to market? And so have in the past actually done some acquisitions to build market resources or build the channel. In some cases those markets are developing. And there is no channel. Sort of how do you stimulate it, make it easy for people to use technology. In that case we will build reference designs or we'll build developer platforms really just to get people into the industry. So things like drones or IP wireless cameras or robotics. No one knows who the winners are gonna be. In those industries but we know that we need to make it easy for them to get on to the Internet and to use cellular. And so we, we've had a change to the kinda products that we do. We also have changed our business so that we have dedicated go to market groups based on verticals. We've health care vertical, we have- Right. We have an IT vertical, we have robotics, we have automotive, we have a number of networking. Group, so it's really getting focused to share the same sort of scale and IP that comes out of the smart phone.