Name: How Pure Storage wants to completely virtualize data storage with flash memory
Uploaded: 2024-02-06
Duration: 3 min 53 s
Description: CEO Charlies Giancarlo discusses how he aims to reduce environmental impact by helping companies switch from mechanical hard disks to more sustainable flash memory.

CEO Charlies Giancarlo discusses how he aims to reduce environmental impact by helping companies switch from mechanical hard disks to more sustainable flash memory.

How Pure Storage wants to completely virtualize data storage with flash memory

Leadership

Pure storage was started 14 years ago to revolutionize the area of data storage, data storage. Of course, being where everybody places their pictures today, but also where organizations and corporations are able to process all of their information, whether it's a credit card swipe or being able to do A I and analytics on all of their business information. We were the first ones to be able to provide a data storage using what's called flash memory, which is the same memory that you have in your cell phone. But it was the first transition away from magnetic hard disks and old mechanical technology. We're still in the middle of that transformation with companies worldwide. And now we believe that we're going to replace all mechanical hard disks everywhere everywhere, including all corporations as well as the major hyper scalars at pure. We have three major missions. The first is to create what we call the all flash data center to replace mechanical disks everywhere with flash technology. The second major mission is to virtualize data storage to just make it easier for organizations to be able to get access to their data regardless of where that data is stored whether it's on their premise or in the cloud. But by doing so, we accomplish our third mission which is to dramatically reduce the power consumption, the space uh consumption and the e waste caused by data storage. By transitioning from magnetic disk to flash, we can reduce power space and cooling as well as E waste. By a factor of 10, we can reduce about 20% of the datacenter energy footprint. Customers worldwide are increasingly concerned about their impact on the environment. And that goes to a number of different factors. Power, space cooling, e waste that's generated and are increasingly focused on their suppliers to give them a better solution. Increasingly we are winning deals. We have pure storage are winning deals especially internationally simply by having that lower space power and cooling environment that our customers are seeking. Many customers are running out of power in their data centers. They're running out of power availability or concerned about power availability in their countries and we can reduce their total data center power consumption by up to 20%. We're quite proud of our record around e waste. We can reduce our customers e waste environment for data storage by up to 85%. And we do this partially because our products just simply longer, so less need to recycle the components. But when we do recycle those components, we're able to remove all of the rare earth elements and other valuable minerals from the systems before we ecologically dispose of what remains. I believe that the most successful companies throughout history were purpose driven, their purposes at different points in time, perhaps focused on different things such as driving the economy forward, making people's lives better. Uh But it's always the case that employees and teams that are motivated by doing what's best, not only for themselves, not only for their company, but for their families, their communities and for the society as a whole are the ones that are the most motivated. And as a team are going to win over those that really are only operating for their own self interest. Today. Pure storage is known for having the simplest most reliable products in our industry. Tomorrow. I believe pure storage will be known for revolutionizing the data storage market and doing so in a way that has dramatically reduced the world's energy consumption and reduced its e waste production.