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Digital Features

How I made over $220M in sales as the daddy of the Scrub Daddy

February 02, 2024 15:47 PM UTC

On store shelves, customers might only see a bright yellow smile waiting to add some shine to the kitchen. But, behind the iconic ridges and gleaming eye holes are years of sweat and machine grime for Aaron Krause, 54, Scrub Daddy’s Founder and CEO. Today, Scrub Daddy has made over $220 million in sales for 2023. But, Aaron said his sponge empire is just getting started.

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