How Apple survived the 2008 recession without mass layoffs

Steve Jobs spoke to Fortune in 2008 about the then-economic downturn.⁠ ⁠ “What I told our company was that we were just going to invest our way through the downturn,” he said. “That we weren’t going to lay off people, that we’d taken a tremendous amount of effort to get them into Apple in the first place—the last thing we were going to do is lay them off.”⁠