And you have a particular prospective on the customer from your company, 23andMe's perspective, will you share that with everyone? Sure, the perspective for we have on customers that we felt like we actually there aren't really Customers often in healthcare. In the healthcare system as many of you have experienced, it's not necessarily the most optimal consumer friendly experience that you have when you think about other things that you could do versus going to the physician, it's not always customer focused. So, one of the core elements of 23 and me was actually thinking about the fact that you, the individual, should actually be the decision maker about how you want to live your life, related to your health. So 23 and me is a company that is dedicated to enabling people to get access to their genetic information. Directly from the company. So you don't have to go through a physician, you don't have to go through a genetic counselor, but you can actually get access to this information on your own, and we are a real believer and a champion for the fact that all of you are quite capable of actually learning about something like genetics, like anyone could be a scientist, and you're actually quite capable of actually taking care of your health. Just deal at a higher level with this sort of [ INAUDIBLE ] question of, am I truly capable and what if you give me information. Then it's either too scary, too complicated for me to process. So I think one of the The assumptions here is, and I think one of the core things that 23 Me is challenging is that, going to the physician is always the gold standard. And, I think that the core element of us is that, I am a believer that the consumer, the average consumer can actually make a decision on their own, with the right information. That you need information that's online, you need a community, potentially you need other support out there But that having a one to one interaction with a physician is not always the gold standard and I think probably everyone in this room can relate to experience where you go to the doctor sometimes, they write you a script, they do something, they walk out of you with absolutely no idea what happened and there's a study that came out that talked about how roughly 50 % of individuals are going to a procedure like some kind of medical intervention and they don't know why. I think we're going through Major transformation in the healthcare industry. Rightfully so, so I'm excited about that. You know, just right quick, if you think about it, we build a whole healthcare system on a couple of things. First of all, people started to live longer and so the healthcare system was a fix me system. So once we discover how to deal with sanitation and processed foods, people started to live longer, they started to develop illnesses and the healthcare system was invented to fix that problem, all right? So it's a fix me system. The second thing is because we were all knowing, all mighty, all everything we built the entire healthcare industry where you have to come to us for everything. So we subjected you to come to a hospital, come into our medical office buildings, or where ever we wanted to practice quote medicine and what we're working on now is blowing up that model. Blowing up that concept and transforming the industry. So we have been working on what I called maximizing the healthy life of years of an individual. So that's about health, that's about prevention, that's about early detection, early diagnosis and early treatment to allow somebody to live as long as possible, as healthy as possible The second thing is we're reversing that whole theory that you have to come to us for everything. And so, we've invested billions in our technology platform in which we call it a care anywhere strategy. [ BLANK_AUDIO ]

How 23andMe Is Disrupting Health Care