Houses Not Hotels

Swire Hotels, one of Asia’s leading hospitality groups, believes that the future of hospitality lies in creating “houses not hotels”—spaces defined by individuality, intimacy, and emotional resonance. That philosophy has shaped the company’s most admired properties for more than a decade. Now, as Swire Hotels unifies The House Collective properties under a single global Upper House brand, the company is doubling down on the idea that a great stay should feel personal, distinctive, and rooted in place.