Name: Hottest Trends
Uploaded: 2015-07-10
Duration: 1 min 30 s
Description: Hottest Trends

[ MUSIC ] Let's talk trends. Sure. What products are hot this year? I love that we're in the middle of a denim cycle. And I cannot wait to see what happens with all the new, creative things that people are doing with. Denim this fall, or wether its the jogger bottom or rip and repair denim or even putting studs and rhinestone on jeans. It's all gonna happen this year. And I'm really happy about that .>> Absolutely, responding to trend seems to be very key for this kind of business. Phil, Gap has come under criticism for not responding fast enough. Is this a kind of a popular criticism? Industry in general? Well yeah, and they're not the only ones. Everybody from J Crew to Aeropostale to Abercrombie, Gap, they've been caught a bit flat footed by the ascent of Forever 21 and H and M, who they can get things from the time some designer has an idea to the time it's on the store shelves Four months, but for the more established companies that gap, it could be nine months. So sometimes they miss a trend and sometimes they've bought too much of a product that ends up flopping. So that's why they're collectively having a bit of a hard time out there. Yeah, and how does Kohl's respond to fast fashion trends shifting? How do you deal with You know I think one of the things that we do really well, as well, we have a pipeline that's highly effective. We also chase a number of items. We also look at trends, we see what's happening in the market place. And you have to make adjustments. You have to make adjustments for what the consumer wants. The other thing that's really great is the digital space. It gives us an opportunity to be really fast, which is great. [ MUSIC ]