Name: Here Are Some of the Highlights From Today’s Apple Event
Uploaded: 2016-03-21
Duration: 2 min 59 s
Description: Including a new iPad and iPhone

We've add matte tempered edges and an inset stainless steel Apple logo, just like the iPhone 6S. But it's on the inside where the iPhone SE really shines. We're calling it the iPhone SE. So at the heart of the iPhone SE, of course Is our chips. Our amazing Apple A9 chip, with it's embedded M9 motion coprocessor. This means that the iPhone SE has the same processing performance as the iPhone 6s which is a little we doubled the speed of the iPhone 5s. And of course people love taking photos with their iPhones more than any other phone or camera. So we wanted to give it our most advanced camera system. So we've given it our incredible 12 megapixel iSight camera with Focus Pixels and True Tone Flash. It can even capture 4K video, but we're gonna start the price of the iPhone SE at only $ 399. An entirely new iPad Pro Based around a 9. 7 inch retina display, and it weighs less than one pound. It is 40 % less reflective than an iPad Air 2, in addition, it supports two really breakthrough features that it works with Night Shift so as the sun goes down, the brightness dims a bit and some people find that makes it easy to get to sleep. Second feature, we call it a True Tone Display. Measures the color temperature of ambient light and adjusts the display to match. So how does that work? Well let's start with a piece of paper. A piece of paper reflect light, so when you use it in different environments it reflects the color temperature of the light in that environment. But now you use a digital device. Digital devices can emit light and that light has the same color temperature no matter where it is. So the color cast isn't right, it doesn't match paper white. Well except now if it is a true tone display, it does. No matter where you use it, it automatically senses the color temperature of the light Becomes warmer or cooler and matches paper white. And iPad Pro supports a great line of Pro accessories. There is a smart keyboard designed specifically for that size. That 9. 7 inch retina display. And it supports the greatest accessory that Apple has ever made. The Pencil. It is an amazingly precise drawing tool. It senses pressure as well as the tilt angle. And in the new iPad Pro we've put our most advanced camera yet. It's a 12MP iSight Camera with its Focus Pixels, TrueTone Flash, and you can shoot 4K video with it. So, right on your iPad Pro, you shoot 4K video You can edit multiple streams right there on the device. We're really excited to offer 32 gigabyte iPad Pro for just 599. Today we're introducing some brand new colors and a new band that's made from a whole different material, our new woven nylon band. So beginning today Apple watch will start at just 299. [ APPLAUSE ]