Skip to Content
ON
DEMAND
Subscribe Now
News
Series
Conferences
Insights
Features
MORE
FORTUNE.COM
FORTUNE LIVE MEDIA
FORTUNE EDUCATION
FORTUNE WELL
FORTUNE CRYPTO
Search
SIGN IN
Subscribe Now
Loading Video...
General Mills Is Taking a Page out of Starbucks’ Playbook
April 20, 2016 16:27 PM UTC
- Updated March 22, 2018 22:17 PM UTC
As they try to beef up their cereal sales
Sections
Tags
cheerios
cheerios flavors
general mills
pumpkin spice
starbucks