Fortune Live January 30, 2015: Super Bowl ads, Rolls-Royce joyride, Shake Shack vs. McDonald's

On Fortune Live, host Leigh Gallagher welcomes SodaStream CEO Daniel Birnbaum, Arizona Cardinals WR Larry Fitzgerald, BOLD Worldwide CEO Brian Cristiano, Grey New York creative director Lisa Topol, Fortune senior editor Stephen Gandel, writer-reporte