Name: Fitbit CES 2017
Uploaded: 2017-01-06
Duration: 2 min 24 s
Description: We Spoke to Fitbit CEO James Park.

Change we're here at CES 2017 you got a lot of gadgets behind us but you've got a lot of news as well tell us a little bit about what's going on for you this weekend this year. So, for Fitbit at CES this year it's really about the software story, so you know CES has a tradition about Hardware but for us you know saw her becoming much more Park Of what we do and we've announced things like a feature in our app. So, we've always had community and high levels of social engagements to friends and family, But the theme, similar to what you see on Facebook or Instagram is gonna be a place where you can, Share your biggest achievements as it relates to, your runs, your other types of exercise. And it's gonna be a really motivational feature for a lot of people. Do you see this kind of work as kind of the future of fitbit and where you're gonna get the most growth? I've always thought it's hard to keep cranking out gadgets. But this motivation factor is huge for so many companies in this category. Yeah so hardware is always going to be important because it is the first thing that people experience and it is how we collect the data. So people have to be excited about wearing these devices but yeah the software, the social experience is going to be even more critical. You know two thirds of our engineers are software engineers versus hardware engineers and the reason it is important is because. For a lot of this technology to really have true healthcare outcomes for people, people need to continue to use this devices. And that's gonna come to motivation of the software side. One of the interesting things that I read about you guys doing is a partnership with United Healthcare. What we did with United Healthcare is really amazing. By using a Fitbit device and using some of the algorithms that United's developed and that we help port over to our devices. People can actually earn up to $ 1, 500 just by doing exercise. That's really incredible. And United's internal research shows that by doing this additional activity, by using wearables, it's actually gonna save everyone money. Do you believe that you're going to have more of these kinds of deals? United Healthcare is a big Fortune 500 Company. Yeah. absolutely. United is the biggest health insurance in the United States, I think everyone else is going to look at this deal and go, " Wow. We need to understand what's going on and we need to be part of this ." I think it's just a start. [ MUSIC ]