Name: ebay1-1
Uploaded: 2014-09-30
Duration: 1 min 35 s
Description: ebay1-1

What you're trying to do constantly is have an individual conversation with the customer, 140 million times in our case, at a time. So, for us, it's been an incredible three years. The global retail industry is being transformed in front of our very eyes by technology. e- commerce was really interesting but probably for its first decade somewhat of a sideshow. About 5 % of global retail. And I think a combination of mobile and social and data are really starting to have their day now. And just in the last three years that 5 % has gone to 15. But more interesting than the fifteen that's natively digital Fifteen, sorry, percent, right? Percent of global retail, is, is e- commerce. But more interesting than that is, I think, is that 50 percent now of every consumer transaction in the US is digitally influenced. So, that means that digital came in at some pont, at some point they, did their research on the internet and then went into a store and bought it, for instance. Sense. And for us it's super interesting because we're enabling that revolution. We're a partner and not a competitor to brands and retailers, as you said. I think they need a technology partner, to ride this enormous wave that's coming. And whether that's a web store or logistics or payment. That's what Ebay, Inc does. It provides those digital tools to retailers, merchants, and brands that allows them to compete in this enormous tsunami that's basically on top of us.