Name: Coca-Cola Says We Might Drink Waste Water Some Day
Uploaded: 2016-05-16
Duration: 4 min 10 s
Description: After being cleaned, of course.

To get more of this circular feel to your whole supply chain. So it's not just about recycling some bottles. Yeah and just to start with, the consumer as well. It's become an expectation and so when you go to our website, the most visited section is sustainability so the question you're asking is what everyday people are asking is All the time. And at first, it does start with water. And so I love the fact that, this audience especially understand the broadest definition of circular economy, is not just packaging. I think that used to be the old way people would look at it, I guess the 1. 0, and the 2. 0 is, how do you think about water which is the most circular resource that we have. You can use it, reuse it, Recycle it, clean it. And what I'd say what we're pushing is [ INAUDIBLE ], you know? And then I have to be careful. Because not everyone in this room would want necessarily to drink a product that goes this far. But how do you look at technology, where you can reuse the water in every aspect of your production. Now, we have a couple different pilots going on with some technologies in different facilities. Which is reducing our water use by over thirty percent in those areas. If we took it a step further, if people would let us, imagine if you took waste water and used it in every aspect of your business. Now, that's something that we know- I like the way you say waste water. [ LAUGHS ]. Well, if you think about it, water is water. And if you clean it, it's. It should be used again. And so, the one thing you have to understand though is just like some consumer say, well, I might be willing to pay more, but not really. Do you think that a consumer would be willing to drink it? And so we also have to follow the consumer and what they tell us how far they're willing to go. While we push the edges on technology and push the dialog. And even this packaging years ago no one would think that this package could be made out of plant bottle. And that reduces our reliance on fossil fuels and it's 100 % recyclable. Today we know we can produce A hundred percent plant bottle, but it's different to get it commercialized. So how do you do then bring the price points down. Well, I'd love to see the day where in our chairman says this all the time where you can then eat the bottle when you're done. And so how do you push the envelope to make sure that you're really looking at circular in the holistic sense. And partnering with others We partnered together on the [ UNKNOWN ] fund. And so we like the fact that we can partner with retailers, we partner over here, we mean business around carbon. So how do we continue to work together to push each other and push the limits And see how far people will let us go. Tell us about that scarf, because it's pretty styling, but I think there's more to the story with that. Thank you. There's a lot more to the story. So it's two Coca- Cola bottles and actually just here at Fortune a couple of years ago, you all Let us sit on stage with Will. I. Am ., who brought to us an idea around how do you take the bottles that he was seeing at his concert venues after a show and turn them into something that would be cool. So think about bottles to bags, bottles to scarves, bottles to bikes, iPad covers, you name it. And when we started working with him, we realized it was really hard, because people would have to change their manufacturing. We'd have to make sure we're truly using post consumer recycled waste. Then how do you measure and track, then how do you ensure that the price points are something that people would be willing to buy and that it's cool so there isn't a trade off. Because no one wants to wear an ugly scarf, and so, Will I Am sat on the stage and talked about how waste is only waste If we waste it and how do you turn it into resource. And we're thrilled because we were in Harrods for a shop within a shop for the last year selling side by side with the technology area. And what we found was that there was an appetite for it. These scarves sold out. Two Coca Cola bottles, people liked the story behind it but they liked to wear it because it was pretty. The six thousand pound turn bicycle that's the fold up bicycle, those sold out in the first couple months. And so we We found that there is an appetite for it and there are some consumers who are willing to pay the price to live a more sustainable lifestyle, so luxury and sustainability can go hand in hand. Can go hand in hand. Can go hand in hand.