[ NOISE ] It's really interesting to me because you guys started, you're one of the first fashion blogs, and now there are tons of blogs and websites out there serving women and serving women's lifestyle content needs. So how has that space evolved and how are you standing out amongst all the competition? Yeah, I think the most important thing in this industry is to never become complacent in your business, because this industry does change at light space. There could be a new social media network that pops up and it changes your business overnight. So it's really just about, you know, not only being adaptable and evolving but sort of seeking out what is next, you know. Don't just sort of embrace change but really look for it. And I think that's been kind of our key, you know. We're not just adapting to trends, we're going out there and setting them. And is that on the business side as well as the actual content? Absolutely. So it's on the content side, but also on the way that we monetize. Our newest brand, Obsessy, I think is a great example of that. So Obsessee. That's a beauty blog? Obsessee is our teen brand. Got it. So, we just launched it three months ago, and it is a content brand, but it lives solely on social media. So, there actually is no website. So, all of the content is distributed natively across Tumblr, Snapchat Twitter, Facebook, and Instagram, and we did that for two reasons. One, we really wanted to get in touch with the next set of consumers, Gen Z, but also we really belive in this idea of platform publishing and the ability to monetize there, so we wanted to sort of get ahead of that and figure out You know by the time our clients are there ready to buy these integrated opportunities we'll have tested that model out and can provide them with some really great insights. [ NOISE ] [ BLANK_AUDIO ]

Clique Media’s Teen Brand Is Only on Social Media