Name: Check Out Apple's New iPad Pro
Uploaded: 2016-03-21
Duration: 1 min 50 s
Description: It weighs less than one pound.

Today we're so excited to introduce you to, for the first time, the second member of the iPad Pro family. An entirely new iPad Pro based around a 9. 7 inch Retina display. And it weighs less than one pound. Let me tell you a lot more about this brand new iPad Pro. It is 40 % less reflective in an iPad Air two. And its brighter too. 25 % brighter in an iPad Air two. In addition, it supports two really great true features. The first you heard about from Jas it works with night shift. So this is sun goes down, the brightness dims a bit, the blue line wavelengths get reduced And some people find it makes it easier to get to sleep. But the second feature is a breakthrough that's never appeared on any device before. It's incredibly innovative. We call it a true tone display. A true tone display measure the color temperature of ambient light. And adjusts the display to match. I heard an out there. Somebody already gets this. [ LAUGH ] This is great. It has two new four channel ambient light sensors that measure both brightness and color temperature. So how does that work? Let's start with a piece of paper. Piece of paper reflects light. So when you use it in different environments it reflects the color temperature of the light in that environment. Our optic nerves are designed to be comfortable with this experience to go into the warm incandescent light of your home and the paper takes on a warm tone. But now you use a digital device. Digital devices emit light and that light has the same color temperature no matter where it is. So the color cast isn't right, it doesn't match paper white. Well except now if it is a true tone display, it does. No matter where you use it, it automatically senses the color temperature of the light, and becomes warmer or cooler and matches paper white and is really natural to use. And the iPad pro supports a great line of pro accessories. There's a smart keyboard designed specifically for the size of that 9. 7" retina display, and it supports the greatest accessory Apple has ever made, the pencil. It is an amazingly precise drawing tool. It senses pressure as well as the tilt angle, for amazing drawing. And you can draw just like you do on paper, by putting your hands on the iPad, because of its built- in palm rejection software, and it recognizes the pencil as well as your fingertips, so you can use both simultaneously to advance techniques for your drawings, your illustrations. People love drawing and doing illustrations on it, they also like taking notes on it. It's an incredible device. And in the new I- Pad Pro, we've put our most advanced camera yet. It's 12 megapixel eyesight camera with its focus pixels, true tone flash, and you can shoot 4K video with it. So right on your I- Pad Pro, you shoot 4K video and you can edit multiple streams right there on the device.