Name: Back to School Revenue and Social
Uploaded: 2015-07-10
Duration: 1 min 35 s
Description: Back to School Revenue and Social

Consumers are being very frugal this year. What are we expecting this season? You know I think people are going to be looking for essential items. They're going to want things that are really essential for their kids for back to school season, things like denim, t- shirts Backpacks, the things that really count at the end of the day. Yeah. And, Phil, what are others retailers seeing? You cover this entire industry. How are they faring? Well, it's been a surprisingly soft first half of the year, which means that there's a lot of pressure to make sure that back to school Is a big success. And not to name names, but Kohl's is a particularly reliant retailer on back to school. 15 percent of your annual revenues is coming in these next eight weeks. So they can't mess around. Consumers not only are still Being careful about their spending, despite a better economy. But they also know how to shop for deals. So there really is no messing around, this year for any of them. [ LAUGH ] The back to school season seems to be creeping earlier and earlier, every year. Yeah. What is the timeline for this? You're in this. Tell us. I think it depends on the family, at this point, when the kids go back to school. So imagine, Back in my day, as I like to call it. You know, your mom came up with a list, school started at the end of August or the beginning of September, you went the one time and it's over. Well, now, kids are looking at social media. They're looking at what their friends are wearing, so the season not only is pulled forward, but it's also extended because they'll keep going back and shopping, which is actually great. [ MUSIC ]