Name: Apple recap
Uploaded: 2014-09-09
Duration: 2 min 33 s
Description: Apple recap

Apple recap

uh, JP. It's been a while since Apple has wowed, um, consumers, but it's it's hard sometimes to tell after one of these events. Are we in Tim Cook's reality distortion field, or did we see some really breakthrough products today? If we go just by the audience reaction, I'd say we actually saw something in terms of breakthrough products. You know, the the biggest product. The biggest news today was around the watch. Smartwatch has been rumored for a long time now. You know, they've managed to do it. Seems like they've managed to do what many android watches haven't it created a really nice looking industrial design Battery life looks better, at least in some of the watches we've seen. Um and, um, certainly there's more interest there. Yeah, I have to agree with that. It seems to me that this, in many ways is, uh, Tim Cook's shining moment. This is the first product category in the post Steve Jobs Apple. And it does appear, uh, from what we saw today that he hit it out of the park. So when they want, when it comes to the Smartwatch, it seems like Apple took a page from Swatch watch company, making it so customizable with three different lines of product. Uh, and they look quite attractive. Is this the watch that can go mainstream? You know, if I had to bet on one of them, I'd probably say it's this one here. It seems like Apple is following in the footsteps of other companies like Samsung that have done bigger phones or their innovations in there that are that stand out? Or is this just, um, apple following? Well, certainly, no. I've spent maybe 20 minutes playing around one of those devices, and they're certainly nice to handle as many Apple devices are these days. That being said, it felt more to me like playing catch up. What struck me today was not as sexy as the new hardware, but apple, uh, jumped into the payments world. And we've seen big companies like Google do this before and not be successful. It seems like apple just like it did with the watch. It, uh, put a lot of attention to detail into the ecosystem. How all these companies are gonna work together. The retailers, the online cos it's going after, uh, commerce at the point of sale but also Commerce Online. And it might just be the company that gets mobile payments moving in the right direction. I totally agree with that. You know, I think the two big takeaways from the payments announcement was aid, uh, a lot of cooperation and interest from retailers Walgreens, a plethora of other, um, retailers. And on top of that general interest from consumers, the fact that you know, millions upon millions of people will be buying these mobile devices. So I think this cooperation on both sides should be interesting.