January 21, 2015 19:42 PM UTC - Updated November 05, 2019 15:42 PM UTC
Apple reportedly purchased the company, which tracks social media activity, to help with the relaunch of Beats Music.
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apple beats musicapple beats music relaunchapple buys analytics companyapple buys british startupapple buys uk music tracking startupapple purchases british music analytics serviceapple purchases semetricsemetric acquisition applesemtric and apple