Name: Why Ford Hasn't Released Self-Driving Cars
Uploaded: 2020-01-07
Duration: 2 min 12 s
Description: CEO Mark Fields explains.

 [MUSIC PLAYING] Our strategy is to focus on our core business, which is designing and developing and manufacturing great cars, trucks, and SUVs sales and financing them and servicing them. And then, we're going to aggressively pursue these emerging mobility services. When you look at the buying trends and the societal trends of more congested cities and just changing consumer buying behaviors. Particularly in urban areas, young people, they want access versus ownership. Here is a steady flow of new things. I'll just list a few of them. So there's Ford Mobility, FordPass the app, ride-sharing efforts, FordHub stores, developing a self-driving car, and on and on. Which of these have the most potential? And what are you pushing the hardest on because you can't do all of them? We're focusing on our Ford Smart Mobility strategy, which is the areas of autonomous vehicles, mobility, car-sharing, ride-sharing, the connected car as our vehicles become connected to the internet of things, and also using big data and analytics. And we're really doing those experiments in some cases pilots to learn to understand to your question. What are the areas that provide the best opportunity to create a market, to do some business model innovation, to satisfy a customer need, and at the same time, make some money at it? Everybody's talking about the self-driving car. When do you think you're going to roll one out? We have not announced when we will because when we do introduce it, we want it to be true to our brand. And our brand has always been around accessibility. And we want to make sure that it's available to everyone and not just folks that can buy luxury cars. Looking at this whole new concept of ride-sharing, can you see in the future that Ford will be in this business, maybe have an Uber or a Lyft type of company? Those are some of the things that we're looking at. In some cases, as we look at all those elements of Ford Smart Mobility. In some cases, we'll do things on our own. In other cases, we may partner with others, but clearly, that's some of the things that we're working through right now. 

Why Ford Hasn't Released Self-Driving Cars

Autos

Our strategy is to focus on our core business, which is designing and developing and manufacturing great cars, trucks and SUVs and financing them in service. And then we're gonna aggressively pursued these emerging mobility service. When you look at the buying trends in the societal trends of more congested cities, just changing consumer buying behaviors, particularly in urban areas, young people, they want access versus ownership here is a steady flow of new things. I'll just left a few of them board mobility. Ford passed the APP ride, sharing efforts Ford huh stores developing a self driving car and on and on Which of these has the most potential and what do you pushing the hardest on cancel. All of them were focusing on our Fort Smart mobility strategy, which is the areas of autonomous vehicles mobility, car sharing, ride sharing the connected car as our vehicles become connected to the Internet of things and also using big data and analytics. And we're really doing those experiments. In some cases, pilots toe learn to understand to your question what what are the areas that provide the best opportunity to create a market to do some business model innovation to satisfy a customer needs and at the same time make some money at it. Everybody talks with self driving car. When do you think you're gonna roll one out? We have not announced when we will, because when we do introduce it, we want it to be true to our brand. And our brand has always been around accessibility, and we want to make sure that available to everyone and not just folks that combines luxury. You're looking at this whole new concept of ride sharing. Can you see in the future that Ford will be in this business, Maybe have an uber or a lift type of company? Those are some of the things that we're looking at. In some cases, as we look at all those elements support, smart mobility in some cases will do things on our own and other cases. We may partner with others, but clearly that's some of the things that were we're working through right now.