Skip to Content

Loading...

Series

Why Bailing on E3 Wont Hurt Sony One Bit

May 29, 2019 00:00 AM UTC
- Updated May 12, 2020 20:03 PM UTC

The annual conference starts June 11.

Transcript
Welcome to Fortune Tech Debate where we discuss the issues of the day in two minutes. Today, we are talking about Sony's decision to skip E3 this year. Chris, are they going to regret it? I don't think they're going to regret it. I think that E3's purpose is no longer as important as it used to be. I mean, it was sort of like a way to validate a lot of these video game companies. But they don't need that anymore. I mean, it's a multibillion dollar industry. I think Sony is the leader in the space. And they don't need things like E3 to promote their games. They're outselling Microsoft big time. I mean, we can assume, right? I just don't think it's necessary for them to be there. Yeah, I just wonder, you mentioned them outselling Microsoft. It was clear, at least while Microsoft was releasing Xbox sales numbers, that Sony just crushed the console wars last time. But a new one is coming up, and they should be gearing up for that, getting people excited. I just wonder if they're going to get buried with all of the news that Nintendo is coming out with. Google Stadia's had their own stuff and Microsoft. So maybe people will forget about them. I don't think people are going to forget about them. They've been pretty open about the PS5. People know it's coming. People have extreme faith that it's going to be a great system. And in the days leading up to E3, they're going to be promoting some of their games, including Last of Us 2, which is going to be a huge massive hit. People are excited about that. Whether they present that trailer at E3 or online, people are going to be pumped about it, and it's going to get around. And I just don't think they need the platform. I don't think they're going to be forgotten about. Yeah, they have been doing their own take on a Nintendo direct. They've been doing their state of plays where they release news and trailers and things like that. But they're also not doing their own convention, the Playstation experience. They're really scaling it back, and I just wonder if they're resting on their clout a little bit too much. Their past success doesn't necessarily guarantee continued success. That's true. But I don't think them sitting this one out is really going to affect their bottom line. I think they know what they're doing, and they're going to be OK. Well, I hope so. Well, that's all the time we have for today. Come to fortune.com for more Tech Debate.