Meet Blackstone’s "accidental influencer" who made LinkedIn jogs Wall Street’s must‑watch content

Meet Blackstone's "accidental influencer." Jon Gray's jogging dispatches have become a fixture on LinkedIn. His posts are usually unpolished, slightly breathless—he is running, after all—and highly effective. His Blackstone team tells Fortune the operation is relatively low-lift: no coaching, no prep calls, no talking points laid out before he hits record. Fortune's head of social media Rachel Ventresca explains that while Gray is not yet a CEO, he is already doing a version of the job in LinkedIn feeds, and offering a preview of what the modern corner office now demands: a chief executive who doubles as a creator‑in‑chief.