Luxury's New Center of Gravity

The epicenter of luxury is shifting. After years of steady growth, demand is moving away from established centers like the U.S., Europe, and China, and into dynamic emerging hubs such as India and the Middle East. This new customer base is more diverse, sophisticated, and demanding than ever before—pushing brands to evolve. To capture their attention, luxury leaders are leveraging technology to unlock powerful consumer insights and explore high-potential sectors like luxury travel and wellness. Where should brands place their bets, and what strategies will capture this new generation of discerning consumers?