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Kecia Steelman on ULTA’s Global Expansion and Her Dream Collab | Leadership Next

November 04, 2025 00:00 AM UTC
- Updated November 04, 2025 14:03 PM UTC

ULTA Beauty, the largest beauty retailer in the United States, will open its first Middle East store in Kuwait later this week. The company has been on a trajectory of global expansion since its international debut earlier this year, with the opening of the first stores in Mexico and the major acquisition of the leading British beauty retailer SpaceNK. CEO Kecia Steelman sat down with Fortune’s Diane Brady and Kristin Stoller to discuss what her first months as CEO have been like, her leadership style, and how social media has charted the way for doing business overseas.

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