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Insights: Why Ginni Rometty Doesn't Focus on Competitors

September 18, 2014 00:00 AM UTC
- Updated May 01, 2020 19:59 PM UTC

Define yourself by clients' needs. (September 2014)


Look, I think that it's actually not a company that keeps me up at night, because I believe the other thing is never define yourself by competitors. You define yourself by what your clients either want or what you believe they'll need for the future. So define yourself by your client, not your comp...

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