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Insights: Tim Cook: "We Felt Strongly About Privacy When No One Cared"

June 25, 2018 00:00 AM UTC
- Updated April 30, 2020 17:38 PM UTC

Cook says the company has recognized data concerns for years. (June 2018)


Our view of privacy started from our values. And then we crafted our business model to that. It didn't start with one and then we backed into, oh, well we'll-- we feel good about this one. And as you say, we've felt strongly about privacy when no one cared. And so this isn't something that we woke ...

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