Name: Insights: Cloud Computing is Helping Retailers Compete with Amazon
Uploaded: 2020-03-12
Duration: 1 min 57 s
Description: Walmart, Nordstrom, Kohl's, and Macy's are all utilizing cloud computing.

[MUSIC PLAYING] PHIL WAHBA: While cloud computing might sound like a nerdy topic, it's actually an essential component now for retailers as they fight with Amazon. Cloud computing is helping major chains from Walmart and Nordstrom to Kohl's and Macy's have a much better handle on their inventory on who their customers are and how they work with vendors. So let's dive into this a little bit. If you have any doubts of how important cloud computing is, consider this. In 2018, Walmart announced that it was setting up enormous server farms. For a company of the size of Walmart, it was important to have that capability in-house and not rely on outside vendors. It allows them to have all the information they need to personalize their web page for you, to customize the offers that they'll make to you, and also to figure out what are the items that they should showcase on the web page that are most likely to get you to buy the products. Cloud computing doesn't just help improve the experience for shoppers. It also helps store managers. Take a company like Kohl's, which is making it a very top priority now for each individual Kohl's store to have its own assortment according to the needs of that market. It would not be able to do that without cloud computing, telling it what merchandise it needs at what time and at what store. And that is really what is helping Kohl's pull away from some of its competitors. A third component this is much tighter interaction with top vendors. Take the example of Nordstrom, which has a cloud computing system that helps it communicate more regularly and more closely with vendors like Coach and Levi's. And what that ends up doing for Nordstrom is that it knows what products are selling well more quickly. And it knows with products that it needs to phase out more quickly. And ultimately, that means fewer markdowns and fewer items sold at clearance, but also having more stock of items that are popular with shoppers. 

Insights: Cloud Computing is Helping Retailers Compete with Amazon

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Walmart, Nordstrom, Kohl's, and Macy's are using it.

Cloud Computing is Helping Retailers Compete with Amazon

Walmart, Nordstrom, Kohl's, and Macy's are all utilizing cloud computing.

While competing might sound like a nerdy topic, it's actually an essential component now for retailers as they fight with Amazon. Cloud computing is helping major chains from Walmart and North Gym too. Cold and Macy have a much better handle on their inventory upon who their customers are and how they work with vendors. So let's dive into this a little bit. You have any doubts how important computing is? Consider this. In 2018 WalMart announced that it was setting up enormous server farms for a company the size of Wal Mart. It was important to have that capability and housing not rely on outside vendors. It allowed them to have all the information they need to personalize their Web page for you to customize the offers that they'll make you and also to figure out what are the items they should show okay on the Web page that are most likely to get you to buy the product, computing doesn't just help improve the experience for shoppers. It also helps store managers take the company like coals, which is making it a very top priority now for each individual cold sore toe have its own assortment, according to the needs of that market. It would not be able to do that without con computing, telling it what merchandise it needs at what time and at one store. And that is really what helping Cole's pull away from some of its competitors. 1/3 component, This is much tighter interaction with top vendors. Take example of Nordstrom, which has the conn computing system that helps communicate more regularly and more closely with vendors like Coach and Levi's. And what that ends up doing for North Stream is that it knows what products are selling well more quickly, and it knows what products that needs to phase out more quickly. And ultimately that means you're markdowns and your item sold that clearance but also having more stock of items that are popular with shoppers.