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Insights: Chipotle Transitioning Customers To Online Ordering
Chipotle Mexican Grill CEO Brian Niccol talks about the changes implemented to decrease crowding behind the counter and the huge uptick in mobile orders.
Transcript
[MUSIC PLAYING] BRIAN NICCOL: We used to be able to get shoulder-to-shoulder so that we could just move a lot of people through really fast. We're not going to be shoulder-to-shoulder. So, instead of having seven or eight people on the line, we'll probably only have four. So the trade-off will be in...
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