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Insights: Chipotle Transitioning Customers To Online Ordering

May 26, 2020 00:00 AM UTC
- Updated September 16, 2020 20:37 PM UTC

Chipotle Mexican Grill CEO Brian Niccol talks about the changes implemented to decrease crowding behind the counter and the huge uptick in mobile orders.


[MUSIC PLAYING] BRIAN NICCOL: We used to be able to get shoulder-to-shoulder so that we could just move a lot of people through really fast. We're not going to be shoulder-to-shoulder. So, instead of having seven or eight people on the line, we'll probably only have four. So the trade-off will be in...

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