Insights: Building Your Personal Brand at Work
Communication coach Mary Civiello explains how women -- and men -- can strengthen their personal brands.
[MUSIC PLAYING] MARY CIVIELLO: So how do you build your personal brand? Some of the times you could think, geez, my personal brand-- what do I stand for? Where do I start? Where you start is probably asking several of the people who work for you, why is it that you like working for me? Why is it tha...