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Insights: Apple's Long-Term Decisions are Key to Success

June 25, 2018 00:00 AM UTC
- Updated May 06, 2020 16:58 PM UTC

Tim Cook explains how the CEO should contribute to future growth and success.


One of them is around trying to change the metrics that businesses use to measure their performance with an eye toward diminishing short-termism and maximizing long-termism. Apple has been good at this for a long time. My challenge to you is that it worked out really well for Apple. That's part of ...

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