Name: CEO says leaders need to recognize the fact that not all employees want a longterm career with one company
Uploaded: 2024-04-23
Duration: 3 min 25 s
Description: Advantage Solutions CEO Dave Peacock encourages his employees to follow their dreams-even if it takes their career somewhere else.

Advantage Solutions CEO Dave Peacock encourages his employees to follow their dreams-even if it takes their career somewhere else.

CEO says leaders need to recognize the fact that not all employees want a longterm career with one company

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CEO says leaders need to recognize that not all employees want a longterm career with one company

OK. Vantage Solutions is an outsourced supplier of sales and marketing services to most of the largest consumer products companies and retailers in the country. Um We are a peer purpose driven business that really is designed to unlock value for the consumers and shoppers that our CPG partners and our retail partners work with purpose is at the heart of everything we do at Advantage Solutions. We often talk about how we combine people plus purpose to drive performance. Um It's, it's, it's in how we treat and serve our customers, their consumers and really how we treat and serve each other in an environment that is designed to just enhance opportunities and connect people with each other and with experiences and the products that, that enrich their lives. I believe all companies have to come from a place of purpose. It has to be more than just trying to sell more product, but there has to be a real genuine authentic connection, both with your customers and more importantly with your teammates. I think to be an authentic purpose driven leader, you need to pour into your people, relate with them, connect with them, be vulnerable with them. Uh be open to what their dreams are and recognize that not everyone is going to stay and have a 30 or 40 year career with your company anymore. And so have an objective of helping that person realize their dreams wherever it may lead them and celebrate those dreams. When they realized whether they stay for 30 years or they stay for three months, whether it's someone who's gonna earn a wage to send their kids to college or in our case, it's a teenager with a summer job who's learning some just basic skills and the ability to look an adult in the eye and interact with them. It's critical to recognize where people are, meet them there and then help them realize their best and greatest potential. I think there are means and there's results. I think the results are the things that we constantly track like every company um often financial, but those are a by product of how we do, what we do and how we treat the people that we interact with either customers or teammates. Uh and, and how we show up in the market. And I think as leaders, it's important and incumbent upon us to model the behavior we are looking for out of our other leaders in the organization. Uh which means meeting people at the front line. If that's part of your job, it means meeting them in the factory. If that's part of your job, it means spending genuine time and being open, transparent and vulnerable with them so that they know you're a real human being and, and that there's not an US and they scenario within the company, I think leading with purpose in any company is about truly showing up in a genuine way and how you interact with people. I think it's connecting with them at a human level um from front line to the boardroom and I think it's, um, really being clear and not just what you say but how you act and then reinforcing the behaviors you're looking for in the organization. And at times of rooting out behaviors when they're not aligned with the principles and the purpose of your business.