Name: Brainstorm Design 2019: Defying The Impossible
Uploaded: 2019-03-07
Duration: 5 min 39 s
Description: Tony Chambers interviews Dr. Nelly Ben Hayoun about designing immersive experiences that question the status quo and the notion of what is possible for our future.

One question here, at the front. Yes, hi my name is Agnis Quack. I'm the design ambassador for [ UNKNOWN ], based in Paris. And I just want to say you're absolutey the best person to close this conference, thank you so much! Thank you so much. [ APPLAUSE ] My question to you is that you use such unconventional methods that I think that all of Mackenzie's work about measuring the value of design just goes out of the window. So I wanna know how you measure the outcomes of all the work that you do? What are the signs that your work is having impact? Well, I mean to me, it's coming back to what I was saying the beginning. How many different types of audiences I can bring to think about a complex issue or complex research right? So it's coming back to how many different layers of audiences So I can bring around the table. So, it's like, if I can bring the film gens, the musical gens, which to some level still very much exist in silos, right? There is a market from the film industry, there is a market within the [ INAUDIBLE ] industry, in the art world, and so forth. And they don't really mingle with each other, right? So if I can manage, actually, define a way that this expense will speak to all these different audiences, in a way that they each take away. Some element of that experiment, or some elements of that research. Then, for me, this is success. Beyond that. What I see is being so very important is the establishment of counter- culture within an institution. So, taking an example of the Antares Space Rocket, right? So, we've been going on since 2012. So, it's not like if we just did an event, and then I just left the agency and that was it. We maintained this relationship within the context of the statisticians, so we can actually really do change. Because you cannot make change in one year, right? To modify the way that the transition functions, and so forth, you have to embed yourself within themselves for a really long time. So For me, it's also like how many years can maintain this role within this company so that I can actually act this change and make this change happen and to some level some of the changes that you make up and can be quite violent. You know? And it's an approach I'm trying to maybe change for the years to come. Because I use to advocate for total bombardment and hammering technique. But now, given the context of Trump and so forth, I think it would be absolutely wrong of me to do so, because these people are exactly doing that. So I think to a have much more of a, actually. Yeah, I've completely changed my view on these things, actually. To be. I will say to be able to find compromise at this point in time it's probably the best place to be, because I would say your violence is very much what's being and also the Trump stole your technique that's terryfing Well Question? The front here as well or any from the back? I'm curious to understand how your brain functions, because you got so many roles And the hammer needs to have some sort of makeup. What is the makeup of Nelly's brain? Well I mean then there is a background right? So it's like my dad is Algeria, my mom is from Armenia. So I'm brought up in a family of immigrants. I arrive in the south of France. So already I have that in the DNA I would say in the sense that My granddad fought all his life in France for the recognition of the Armenian Genocide to be happening. Straight when I was a kid I was in the street learning about the importance of speech. Speech is a way to convince people, right? So already straight at the start. And then I went into medicine, actually. And then moved into fine art, and then went into textile design, was doing kimonos in Japan for a while. Then found myself in critical design, being a student of Tony and Chanel Wu. At the time we are running this really incredible course at the Royal College of Arts in London. And then eventually found myself doing my PhD in political theory. Because for me it's always been about actually looking at all of these different disciplines, because so many they all merge. If you want to design an event, or if you want to design an experience that is meaningful To some level, you have to address all of this discipline. And I think design, for me, has always been the best place to position myself into, for the reason that I gave. Because I think As a discipline it's one that can really react to the way that the world evolves. And at the same time being able to question and enter in discussion with those other discipline, whether they come from humanities, whether they come from philosophy, whether they come from politics. So I don't feel displaced in that specific, you know Context. But where I feel very much displaced is in places of leadership, and that's why it gets exciting to some level. You know, in places like the [ UNKNOWN ] congress, or federation and so forth. Let's hold off on that. Yes, we just have only a minute. I'm getting the signs, and we're on a very strict, Singaporean, efficient Time system here. So, a quick, quick follow- up from Myvere. [ INAUDIBLE ] But you said that we have to grab you. You told us a little bit earlier, Tony and I, that we have to grab you for anything that we want you for this year. Because you're gone next year. That is correct. Explosion gone. Where are you going? That is something that you will have to follow and. See for yourself. We think she's going to Mars. Well I mean- Why shouldn't I be going under the sea? Or [ UNKNOWN ] But it's this year and gone. We don't know where. You'll find out. We'll get our top journalists on it. Nellie thank Thank you so much. You stormed our brains. Literally.

Brainstorm Design 2019: Defying The Impossible

Design

Tony Chambers interviews Dr. Nelly Ben Hayoun about designing immersive experiences that question the status quo and the notion of what is possible for our future.