Name: Behind the viral AI-generated campaign to elect a female Fifa president
Uploaded: 2024-04-19
Duration: 1 min 30 s
Description: The story behind the viral AI-generated campaign to elect a female Fifa president.

The story behind the viral AI-generated campaign to elect a female Fifa president.

Behind the viral AI-generated campaign to elect a female Fifa president

Maggie Murphy, Chief Executive Officer, Lewes FC

Uncategorized

Very, very rare for females for female candidates to get elected in football governance. You might find there are plenty of very very good women that are working in, in football. But when it comes to elections, which is generally how the women's football, where how football is governed, they don't always get elected. It's almost like their, their whole woman. This is a little bit too radical. And so it was we came together and decided to create a candidate and fed this person with the views, the insight, the research, the data from a whole bunch of women around the world who are working in football to create this person. Um hopefully who someone like Gianni Infantino could actually ask questions to, to maybe get a woman's perception on a particular challenge and and the challenges are real. It's a case of the fact that take the Balance War ceremony last year. Um You know, one of the biggest award ceremonies in the world, you hardly have any women that are in the decision making roles. And so it was put during a women's international calendar. So all the top stars were actually playing football that night. Um and, and then you also get really specific issues around a number of rape allegations where female players are actually going through a system. But the people that are perpetuating the rape, for example, their own presidents of the football associations are the people that they are required to report the allegations to. And so hope was kind of trying to create a system where we can feed in all of these, these ideas and have a candidate that can actually speak to and represent women that if they spoke up in some circumstances, they could actually face retribution.