Audience, Trust, and the New Media Era

The global entertainment and media market is on track to reach $3.5 trillion by 2029, even as audiences’ attention is splintered, viewing habits shift, and trust in traditional sources remains fragile. Media leaders are reinventing storytelling, distribution, and revenue models in an era defined by short-form video, generative AI, and subscriber-driven platforms. What does it take to earn lasting trust? How are new consumption patterns rewriting the rules for content and news?