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The Business of Sports

Portrait photo of Nike CEO Elliott Hill smiling in a black sweatshirt with the Nike logo.
LeadershipNike’s new CEO wants to bring the retail giant back to its sports roots
By Ruth UmohJanuary 23, 2025
Leadership‘Nike’s back’: How its new CEO plans to reassert the brand’s dominance
By Amber BragdonJanuary 23, 2025
FinancePrivate equity firms are snapping up slices of NFL teams for the first time
By Robert GrayJanuary 22, 2025
FinanceFrom Ryan Reynolds to Ed Sheeran, we’re in the golden age of celebrity sports investors
By Robert GrayJanuary 8, 2025
Two men holding a trophy
FinanceInside the multibillion-dollar sports gold rush: Soccer teams
By Amber BragdonDecember 12, 2024
FinanceMeet the sports investment banker to billionaires who has orchestrated $950 million deals
By Robert GrayDecember 11, 2024
FinanceSports travel booms as fans drop up to $20,000 to see their favorite teams and athletes in person
By Robert GrayDecember 4, 2024
FinanceMore investors are putting their money in women’s sports teams. A new study finds it could ‘unlock billions’ in value
By Robert GrayNovember 20, 2024
FinanceInside the experience economy’s newest player: a shared reality company that transports sports fans to the stars
By Robert GrayNovember 14, 2024
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