WASHINGTON, DC, February 5, 2026 (EZ Newswire) -- Unlisted, a groundbreaking digital real estate community focused on the 98% of homes that are not for sale yet, is spotlighting the leadership and personal approach behind Daniel Heider of The HEIDER Company at TTR Sotheby’s International Realty, who serves buyers and homeowners across Washington, D.C.

Widely regarded as one of the most influential advisors in the Washington metropolitan luxury market, Heider has delivered one of the most significant performance periods in the Capital Region’s history. Over the past twelve months, The HEIDER Company surpassed $500 million in closed and under-contract volume with a team of just five sales advisors, a level of execution that reflects both precision and scale.

During this period, The HEIDER Company commanded 100 percent market share for all residential transactions at or above $20 million in Washington, D.C., reinforcing its role as the definitive advisor at the very top of the market. Across the broader Capital Region, the practice sold or placed under contract more than ten properties exceeding $10 million within a single year, an extraordinary concentration of activity in a market that typically sees only a handful of such transactions annually.

A defining example of this leadership was the sale of 6501 Bright Mountain Road in McLean, Virginia, the most significant residential transaction in the Mid-Atlantic in four years. The $27.5 million sale marked the highest non-riverfront price ever achieved in McLean and stood as the Capital Region’s top residential sale of 2025. Yet, as notable as any single address may be, it is the broader pattern that defines the practice. Increasingly, the region’s highest-profile residential transactions share one common thread: The HEIDER Company.

Central to this success is HEIDER Private, the firm’s purpose-built platform for discreet, off-market transactions. Over the past year alone, the platform facilitated more than $208 million in private sales, offering clients controlled access, strategic positioning, and outcomes achieved beyond public view. The approach reflects a belief that discretion, timing, and intelligence are often as valuable as exposure.

Beyond transactional results, Heider is recognized as a visionary in modern real estate representation. An early adopter of social media, he has built the world’s most followed residential real estate practice, with more than 4.5 million followers across platforms, including the number one real estate presence on YouTube and TikTok. This reach is leveraged not for visibility alone, but as a proprietary advantage for clients whose assets demand precision, global scale, and disciplined execution.