LOS ANGELES, CA, January 21, 2026 (EZ Newswire) -- S99 PR, a public relations firm specializing in editorial-led media strategy for EB-1A and O-1 visas, announced the expansion of its Global Talent and Immigration Press Division. The initiative will be led by Jake Vince, partner at S99 PR, and was announced by the firm’s founder, Chris K.

The move comes in response to a sharp rise in demand from international executives, founders, scientists, artists, and senior professionals seeking EB-1A and O-1 visas amid increasingly stringent USCIS scrutiny and higher evidentiary standards. As S99 PR has observed, securing articles alone — without a deep, immigration-aligned press strategy — no longer meets the threshold. Successful EB-1A and O-1 cases now require media coverage that is strategically timed, editorially defensible, and positioned within a broader narrative that clearly supports extraordinary ability criteria rather than surface-level visibility.

“I’m excited to work closely with Chris, our founder, to expand this division in a way that reflects how EB-1A and O-1 visas are actually evaluated today,” said Jake Vince, partner at S99 PR. “This initiative is about building real strategy around press — not just producing articles.”

Why Strategy Now Defines EB-1A and O-1 Visa Press

USCIS has significantly raised the bar for how media evidence is reviewed in EB-1A and O-1 visa petitions. Officers are trained to evaluate editorial independence, credibility, narrative consistency, and intent, not just publication names or article counts. As a result, press created without a cohesive strategy often fails to function as usable immigration evidence.

“EB-1A and O-1 visa press without strategy is ineffective,” Vince added. “USCIS isn’t counting links — they’re assessing credibility, context, and why recognition occurred. Every article must fit into a larger narrative that supports extraordinary ability.”

S99 PR’s expanded Global Talent Division focuses exclusively on strategy-first editorial positioning, ensuring each media placement strengthens — not weakens — an applicant’s immigration case.

Key Challenges Facing EB-1A and O-1 Visa Applicants

S99 PR cites several recurring challenges faced by EB-1A and O-1 visa applicants:

• Media coverage that appears sponsored, transactional, or promotional
• Articles lacking true editorial independence or third-party validation