SEATTLE, WA, January 6, 2026 (EZ Newswire) -- Roundtable, the world’s only Web3 digital media platform, and The Hockey News (THN), Hockey’s most respected media brand, today announced the companies have entered into a ten-year exclusive platform agreement. This follows Roundtable’s successful one-year pilot, managing THN’s end-to-end operations, including all digital publishing, commerce, distribution, ad-tech and sales, and data services — all integrated on the world’s only full stack, blockchain-based platform — moving major media from Web1 to Web3.
Roundtable CEO, James Heckman, and The Hockey News owner, W. W. Graeme Roustan announced the venture includes a new partnership with the International Ice Hockey Federation, which will launch during the 2026 Winter Olympics in February. Mr. Roustan, former chair of Bauer Hockey, has agreed to join Roundtable’s board of directors, in anticipation of merger with NASDAQ-listed payment company, RYVYL, Inc. (RVYL).
“Roundtable’s next-generation, Web3 media operating system, designed by Roundtable co-founder, Eyal Hertzog, inventor of DeFi technology, is in position to change the game for major media brands, as significantly as cloud hosting,” explained Heckman. “The successful test with The Hockey News created a breakout moment for Roundtable, signing nearly 200 SaaS partnerships since fall including 32 custom NHL team apps associated with The Hockey News, and every other major professional sports team in North America." (The complete NHL team app list can be found here.)
As part of the partnership, True Hockey, a leading premium hockey equipment manufacturer, also owned by W. Graeme Roustan, has committed to a long-term advertising and sponsorship agreement valued at approximately $15 million, further validating the platform’s commercial scale and advertiser performance.
Roustan originally partnered with Heckman’s technology platform Maven and the partnership became an early success story for Sports Illustrated, which laid the groundwork for The Hockey News’ test of Roundtable’s decentralized Web3 infrastructure in 2025.