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Roundtable Secures 10-Year Exclusive Web3 Media Platform Partnership with The Hockey News
Following a successful one-year pilot operating The Hockey News on Roundtable’s Web3 platform, Roundtable was awarded a ten-year exclusive agreement, including media network, commerce, 32 NHL team apps and a $15 million title sponsorship.
SEATTLE, WA
January 6, 2026, 11:13 AM ET
Source: Roundtable (EZ Newswire)
SEATTLE, WA, January 6, 2026 (EZ Newswire) -- Roundtable, the world’s only Web3 digital media platform, and The Hockey News (THN), Hockey’s most respected media brand, today announced the companies have entered into a ten-year exclusive platform agreement. This follows Roundtable’s successful one-year pilot, managing THN’s end-to-end operations, including all digital publishing, commerce, distribution, ad-tech and sales, and data services — all integrated on the world’s only full stack, blockchain-based platform — moving major media from Web1 to Web3.
Roundtable CEO, James Heckman, and The Hockey News owner, W. W. Graeme Roustan announced the venture includes a new partnership with the International Ice Hockey Federation, which will launch during the 2026 Winter Olympics in February. Mr. Roustan, former chair of Bauer Hockey, has agreed to join Roundtable’s board of directors, in anticipation of merger with NASDAQ-listed payment company, RYVYL, Inc. ().
“Roundtable’s next-generation, Web3 media operating system, designed by Roundtable co-founder, Eyal Hertzog, inventor of DeFi technology, is in position to change the game for major media brands, as significantly as cloud hosting,” explained Heckman. “The successful test with The Hockey News created a breakout moment for Roundtable, signing nearly 200 SaaS partnerships since fall including 32 custom NHL team apps associated with The Hockey News, and every other major professional sports team in North America." (The complete NHL team app list can be found here.)
As part of the partnership, True Hockey, a leading premium hockey equipment manufacturer, also owned by W. Graeme Roustan, has committed to a long-term advertising and sponsorship agreement valued at approximately $15 million, further validating the platform’s commercial scale and advertiser performance.
Roustan originally partnered with Heckman’s technology platform Maven and the partnership became an early success story for Sports Illustrated, which laid the groundwork for The Hockey News’ test of Roundtable’s decentralized Web3 infrastructure in 2025.
“This was not a theoretical test,” said W. Graeme Roustan, owner and publisher of The Hockey News. “We operated the platform in real conditions, engaged with tens of millions of our fans, for the entirety of 2025. The performance, scalability, and control Roundtable’s Web3 platform provided over our audience, data, and revenue simply does not exist elsewhere in media today.”
Founded more than seven decades ago, The Hockey News is widely regarded as the most authoritative hockey publication in the world, second only to NHL.com in brand recognition. Since being acquired by Roustan in 2018, the company has transformed from a primarily print-focused legacy brand into the largest independent digital media network covering the NHL.
“We took a major risk in 2018, trusting our traditional brand with a new technology platform,” Roustan said. “It paid off — and so when Heckman approached us again last year with an even more aggressive proposal, this time involving Web3 reporting and payments, we were cautious but intrigued. Once again the risk paid off, and I’m proud to be the first enterprise licensee; we chose to position ourselves on the forefront of innovation; helping usher the industry forward.”
Roundtable’s fully integrated SaaS platform features include:
Digital publishing and content management
Secure, encrypted audience and financial databases
Advertising sales operations with real-time reporting
Distribution and syndication infrastructure
Community features including the world’s first, on-demand video threads
Integrated reporting and payment systems
Custom white-label mobile applications for each of 32 NHL teams
Blockchain-based media liquidity pool enabling real-time revenue settlement
The platform is designed to give media brands absolute ownership and control of all data, audience, IP, and monetization without reliance on centralized social platforms.
“The core benefit is independence,” said James Heckman, founder and CEO of Roundtable. “W. Graeme Roustan has consistently been willing to innovate when others hesitate. This partnership demonstrates that decentralized media can outperform legacy systems, while giving publishers full control. It took a great entrepreneur like Mr. Roustan to understand the potential and jump in head first, first. We’re honored to be his partner for the next decade.”
For consumers, the partnership delivers an integrated fan experience that combines professional journalism with team-specific community engagement. Users gain access to authoritative reporting, dedicated team apps, live discussions, video, and integrated commerce in a single environment, with direct interaction between fans and professional journalists.
About Roundtable
Roundtable is a Web3 digital media SaaS platform, providing decentralized publishing, commerce, data, syndication, network distribution, ad sales and operations, as well as community platforms and custom apps for major media and professional journalist brands. Roundtable has signed a definitive agreement to merge with NASDAQ-listed payment platform, RYVYL, Inc., (RVYL), and anticipates merger during Q3 of 2026. For more information visit RTB.io.
About The Hockey News
Founded in 1947, The Hockey News is the most respected and authoritative hockey publication in the world, covering the NHL and international hockey across digital and global platforms and operates a network of custom team apps for every NHL team. For more information visit thehockeynews.com.
Disclaimer
This article was provided by Roundtable, the subject of the story. Roundtable and its affiliates have a direct financial interest in the securities of the company discussed. This communication should not be construed as investment advice.
