MIAMI, FL, January 22, 2026 (EZ Newswire) -- Metrica Software, a provider of enterprise Power BI connectors for SAP and Salesforce, is challenging the long-standing assumption that complex analytics integrations require custom-built pipelines.

The company’s position is direct: pre-built connectors that analytics teams can configure themselves deliver better long-term outcomes than custom-engineered integration pipelines, even for Fortune 500 deployments with complex security and compliance requirements.

“Most organizations still follow the same path — hire consultants, build custom pipelines, and carry the maintenance burden for years,” said Anton Storozhuk, CEO and founder of Metrica Software. “We’re showing that analytics teams can deploy and operate enterprise-grade integrations themselves, without writing or maintaining custom code.”

What No-Code Connectors Change

Metrica's Power BI Connector for SAP and Power BI Connector for Salesforce are pre-built integration tools that analytics teams install and configure directly, no custom development required. They handle authentication, data extraction, transformation, and loading into Power BI while meeting enterprise requirements for encryption, access control, and audit logging.

The key difference from custom integration lies in how change is handled. When data models evolve or new data sources are required, teams adjust configuration instead of requesting code changes from specialized integration resources. Operational ownership stays with the analytics team rather than external consultants or a small group of developers.

Before founding Metrica, Storozhuk built Alpha Serve using the same architectural principles — configurable connectors for platforms such as Jira and ServiceNow that proved viable at enterprise scale. At Metrica, the approach was extended to SAP and Salesforce, where data volumes, security constraints, and governance requirements are significantly higher.