HONG KONG, March 27, 2026 (EZ Newswire) -- Meitu, Inc. (HKEX: 1357) ("Meitu") adhered to its "Productivity and Globalisation" strategy in 2025, reporting total revenues increasing 28.8% YoY to RMB 3.86 billion. The company’s core business — Photo, Video and Design Products — generated RMB 2.95 billion in revenue, a 41.6% YoY increase, accounting for 76.6% of total revenues. Non-IFRS adjusted net profit — a key indicator of core operational performance — increased 64.7% YoY to RMB 965 million. The revenue and profit growth were primarily driven by the adoption of AI agents integrated into its product portfolio, leading to a significant uptick in global paying subscribers.

Globalisation Milestones: Expanding Footprint in High-ARPU Regions

As of December 31, 2025, Meitu’s paying subscribers reached 16.91 million, a 34.1% YoY increase, and with an overall subscription rate of 6.1%, up 1.4 percentage points from 2024. For the productivity tools segment, paying subscribers increased 67.4% YoY to 2.16 million, while international paying subscribers more than doubled. The majority of these new users were from high-ARPU regions including Europe, the Americas and East Asia, supporting the sustainability of the company’s international monetization efforts.

This landmark global growth is underpinned by the launch of its AI-native platform RoboNeo, which has been deployed across most of Meitu’s product portfolio. RoboNeo’s rapid global popularity stems from its complete reshaping of the interaction logic of traditional imaging products. Unlike Meitu’s classic offerings including the Meitu app, BeautyCam and Wink, it adopts natural language interaction: users/creators only need to describe their needs in a single sentence, and the product automatically deciphers intentions, plans workflows and executes complex tasks, delivering one-stop solutions from photo retouching and design to video generation. This upgrades Meitu’s service from single-function provision to scenario-based solutions that assist user decision-making.

Meitu’s product portfolio as a whole has gained global traction: the AI Group Photo feature drove the Meitu app MAU to a record high and attracted over 3 million new active users from European markets. The AI Snow feature fueled a significant increase in new user acquisition and enabled the Meitu app to top the category download rankings in the U.S. for the first time. In addition, the Meitu app topped the overall App Store rankings in 52 countries and regions and the category rankings in 119 countries and regions; BeautyCam ranked first on the overall App Store rankings in 28 countries and regions and the category rankings in 62 countries and regions; and Wink secured the first position on the overall App Store rankings in 2 countries and regions and the category rankings in 25 countries and regions.