OAKLAND, CA, January 12, 2026 (EZ Newswire) -- Magic Hour today announced the launch of its AI UGC Ad Generator, a new product designed to help marketers and creators produce realistic UGC-style video ads up to 60 seconds with directable creative control. Unlike prompt-only generators, Magic Hour lets users choose the first image to anchor the ad (including the actor and product) — or pick from over 200 AI actors — then refine output by specifying the script, scene description, tone, and the actor’s emotions.
Key Facts
- Output length: Up to 60 seconds
- Starting point: User-selected first image (actor + product)
- AI actors: Choose from over 200 AI actors (or use your own first image)
- Creative control: Script + scene + tone + emotions
- Use cases: Paid social ads, creative testing, product launches, landing page videos
- Availability: Available now for paid users at magichour.ai/create/ai-ugc-ad-generator
“UGC ads work because they feel human, but producing them at scale is slow and expensive,” said Runbo Li, co-founder and CEO of Magic Hour. “We built the AI UGC Ad Generator for teams that need speed without giving up direction. You can lock the first frame, keep your product present, and iterate on script, scene, tone, and emotion until the ad matches your brand.”
Built for Performance Marketers Who Test Fast
Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad Generator is built to support this workflow by starting from an anchored first image and letting users direct the performance, not just the visuals.
What You Can Control
- First image control: Choose the first frame to set the actor and product placement
- Script control: Provide the exact words you want spoken
- Scene direction: Describe the setting and what happens on screen
- Tone and emotion: Specify the vibe and delivery (for example: confident, warm, urgent, playful, skeptical, excited)