LOS ANGELES, CA, September 8, 2026 (EZ Newswire) -- Keep Converting, the AI-native conversion optimization platform for e-commerce, today exited stealth with a $2 million pre-seed round led by Nuwa Capital and COTU Ventures, and disclosed an average 64% conversion-rate lift across active client deployments in the United States, Europe, and the Gulf.

E-commerce brands have spent a decade competing on traffic — SEO, paid ads, influencer reach — and AI-driven discovery is now reshaping where shoppers come from: ChatGPT answers product questions, Perplexity surfaces brands. The channel keeps changing, but one problem hasn't been solved: when a shopper finally lands on a product page, 98% leave without buying. Keep Converting was built to close that gap.

Keep Converting is an AI-powered platform that builds a fully personalized website experience for every individual visitor in real time. A shopper arriving from a ChatGPT recommendation for “the best running shoes for sore feet” sees a product page that leads with comfort, support, and runner reviews. A shopper arriving from a TikTok ad for the same brand sees an entirely different page — built around the moment, the creator, and the trend that brought them there. Same product, same brand, two different experiences — generated and served instantly, refined on every visit.

The platform has produced thousands of product page variants for brands across consumer electronics, home appliances, beauty, fragrance, lifestyle, and accessories. On a single product page, multiple AI-generated versions run side by side, with Keep Converting's closed-loop system continuously promoting the version most likely to convert and generating fresh variants as it learns. Keep Converting is pre-integrated with Shopify, WooCommerce, Adobe Commerce, Zid, Salla, and other major commerce platforms — client setup takes approximately 10 minutes, and most brands see measurable conversion lift within two weeks of going live.

“Everyone says AI will kill the merchant website. We bet the opposite. Shoppers still want to visit the site, see the real product, and connect with it before they buy. So Keep Converting transforms every product page into the form that speaks to each shopper, and lets the site win the AI shift instead of just surviving it. We've now proven it works, and the next chapter is bringing it to every merchant,” said Mohammad El Mougi, founder and CEO of Keep Converting.

Mougi previously served as Chief Product Officer at Vezeeta, the leading health-tech platform in the Middle East, and earlier led marketing at Vodafone. Co-founder Manuel Prinz previously served as Head of Product at TikTok Shop US and on the product management team at Walmart.

“At TikTok Shop and Walmart, I watched the world's best commerce teams ship one personalization framework after another and still hit the same wall — a recommendation engine here, a banner test there, none of it touching the page itself,” said Prinz. “Keep Converting is the first platform that rebuilds the actual experience per shopper. That's the unlock.”

The $2 million pre-seed will fund onboarding the next wave of merchants and growing the engineering team behind the platform's cross-client intelligence — every visit anywhere on the network sharpens performance everywhere. Merchants interested in joining the next cohort can request access at keepconverting.ai.

Key Facts

• Company: Keep Converting
• Website: keepconverting.ai
• Founded: 2025
• Founders: Mohammad El Mougi (founder and CEO), Manuel Prinz (co-founder)
• Funding to date: $2 million pre-seed
• Lead investors: Nuwa Capital, COTU Ventures
• Product: AI-generated, per-visitor personalized product pages for e-commerce
• Average conversion-rate lift: 64% across active client deployments
• Pre-integrated platforms: Shopify, Zid, Salla, and other major commerce platforms
• Setup time: Approximately 10 minutes
• Pricing model: Pay-on-results and subscriptions
• Markets served: United States, Europe, Gulf region
• Verticals served: Consumer electronics, home appliances, beauty, fragrance, lifestyle, accessories

Frequently Asked Questions

What is Keep Converting?

Keep Converting is an AI-native conversion optimization platform. It generates a fully personalized product page for every individual e-commerce visitor in real time, replacing one-size-fits-all product pages with experiences tailored to where each shopper came from and what they're looking for.

How does Keep Converting work?

Keep Converting runs multiple AI-generated versions of each product page side by side and uses a closed-loop system to continuously promote the version most likely to convert, while generating fresh variants as it learns. The platform is pre-integrated with Shopify, Zid, Salla, and other major commerce platforms, and merchants typically complete setup in about 10 minutes.

What results has Keep Converting delivered for merchants?

Across active client deployments in the United States, Europe, and the Gulf, Keep Converting delivers an average 64% conversion-rate lift, measured against each merchant's original conversion rate. Most brands see measurable conversion lift within two weeks of going live.

Who funded Keep Converting?

Keep Converting raised a $2 million pre-seed round, led by Nuwa Capital and COTU Ventures. The round funds merchant onboarding and engineering hiring for the platform's cross-client conversion intelligence.

How do merchants get started with Keep Converting?

Merchants can request access at keepconverting.ai or hello@keepconverting.ai. Keep Converting charges only on results or subscription — no upfront fees.

About Keep Converting

Keep Converting is an AI-native conversion optimization platform that builds a personalized website experience for every e-commerce visitor in real time. The platform delivers an average 64% conversion-rate lift, charges only on results or subscription bases, and is pre-integrated with all major e-commerce platforms — client setup takes approximately 10 minutes. Keep Converting serves a growing cohort of brands across the United States, Europe, and the Gulf. For more information, visit keepconverting.ai.

Media Contact

Manuel Prinz
Keep Converting
pr@keepconverting.ai

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SOURCE: Keep Converting

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